Investment Opportunity
Integrated Agri-Business & Agri-Tourism Development – Kairouan, Tunisia
*Executive Background
This project originates from a multi-generational family of olive growers established in Menzel Mhiri, Kairouan, one of Tunisia’s historically recognized olive-producing regions. Built upon strong agricultural heritage and local expertise, the initiative now enters a transformation phase, the structuring of a modern, scalable agri-enterprise that integrates:
- Premium olive oil production
- Sustainable agriculture
- Experiential agri-tourism
- Rural education and environmental awareness
The objective is to convert existing family-operated farms into a professionally managed, value-added agribusiness platform aligned with international standards and sustainability principles.
*Strategic Agricultural Assets
Location:
Menzel Mhiri – Kairouan Governorate, Central Tunisia
A stable, rural agricultural zone with direct road access and strong farming activity.
*Land & Infrastructure Portfolio
The project is based on three operational farms within an 8 km radius, already structured for immediate agricultural production:
- 200+ mature olive trees in active production
- Drip irrigation systems installed
- Permanent access to water and electricity
- Agricultural housing on-site (suitable for farm operations and tourism conversion)
Full equipment fleet:
- Agricultural tractors & mini-tractors
- Backhoe loader
- 4×4 utility vehicle
- 3-ton truck
- Complete agricultural tool inventory
- Security infrastructure (video surveillance on main farm)
- Surrounding ecosystem composed exclusively of active farms, ensuring an agricultural environment year-round
Status : Operational base already established, minimizing greenfield risk.
*Core Business Pillars
1. Premium Olive Oil Production
- Positioning toward high-value, traceable extra virgin olive oil.
- Cold extraction process
- Full traceability from farm to bottle
- Development of a premium brand linked to the Kairouan terroir
- Short supply chains + export-oriented commercialization
- Potential for organic and quality certifications in later phases
Market Rationale:
Global demand continues to grow for high-quality, origin-certified olive oil with transparent sourcing.
2. Agri-Tourism & Rural Experience Platform
Development of an immersive alternative tourism model based on authentic rural life.
Planned activities include:
- Farm stays (eco-lodging model)
- Olive harvest participation programs
- Olive oil production workshops and tastings
- Local gastronomy experiences
- Rural culture and heritage immersion
Market Trend:
Rising international demand for sustainable, experiential, and nature-based tourism.
3. Sustainable Agriculture & Agro-Education
- Diversification beyond olives through:
- Organic vegetable production (enabled by existing machinery)
- Educational visits for schools, families, and institutions
- Workshops on sustainable farming and environmental responsibility
Impact Dimension:
The project integrates environmental stewardship, rural knowledge transmission, and community engagement.
*Competitive Advantages
- Existing operational agricultural infrastructure
- Proven olive-growing region with strong terroir identity
- Central geographic positioning within Tunisia
- Multi-activity model (production + tourism + education) diversifying revenue streams
- Authentic, locally rooted project leadership
- Alignment with global trends: sustainability, traceability, slow tourism
*Investment Proposition
The project is currently in its structuring and scaling phase and seeks a strategic partner.
Capital Use (Initial Phases)
- Modernization of olive oil processing and branding
- Packaging and export structuring
- Conversion of farm buildings into eco-tourism accommodation
- Visitor facilities (tasting space, educational areas)
- Marketing and market access development
*Investor Profile Sought
We are seeking a partner:
- Oriented toward sustainable and impact-driven investments
- Interested in the agri-food and rural tourism sectors
- Willing to co-finance development stages
- Open to a co-exploitation model or medium-term ROI structure (3–5 years)
*Expected Returns & Value Creation
Investors benefit from:
- Exposure to the premium olive oil value chain
- Participation in a growing agri-tourism segment
- Asset-backed agricultural investment
- Diversified revenue model (production + tourism + education)
- Strong storytelling and branding potential linked to origin and heritage
*Next Steps
Interested partners are invited to:
- Conduct an on-site visit of the farms and region
- Participate in a product tasting session
- Review the detailed business and financial development plan
This project represents the transition from traditional farming to an integrated, future-oriented rural enterprise, combining heritage, sustainability, and scalable economic potential.
